So you wrote a book...What the Hell do you do next? Issue #4 Finding Your Audience, Cont... #selfpublishing #hacks
Hack #2 - Finding Your Audience, Continued...
In the last segment we examined how you can find your first customer. Sorry reader... Perhaps that is a more comfortable term, however I believe that customer is just as fitting. You are writing books because it is your BUSINESS! Businesses have customers and although this industry is different, the need we seek to fill, I.E. our wallets, requires return customers. Customers who are loyal to your brand, your Author platform.
What is an Author Platform?
This is a complex concept that will take time and patience to develop. I'm talking years, but it is worth every second to devote your time to this effort. It is a creative, organic process that has no formula. It is different for each author and depends largely on their persona and the work you as an author produce.
Let's start with what your Author Platform is NOT...
An author platform is not publicity or marketing or promoting. It is not your social media presence, or getting the attention of everyone you come across. Though many are confused by this, the author platform, or more aptly named Author Brand is much larger than simply selling your book. This is the foundation upon which you will sell all the other books, stories, and products you create in the future. Your brand is your voice, it is your visibility, and it is the place your audience will flock to.
So what is your Author Brand?
It is the entire pie of what you do online and offline. As self-published and indie authors we are responsible for all promotion, marketing, writing, editing, connections, you name it. It seems like a lot, and indeed it is a tall order, but it is not insurmountable. In fact it is possible, edifying, and thoroughly exhilarating. When I began this journey I was filled with "I can't". I can't write a book without help. I can't publish a book without help. I can't market my book without help.
I WAS WRONG!
Now my brand is centered on helping other authors, who are filled with the same doubt. I seek to dispel doubt, like a sorcerer. Indeed that is the exact purpose of this blog which will soon be a bestselling Kindle Release! Your book could be too if you follow the breadcrumbs I have...